Digital marketing can be tough. There’s so much noise out there it can be difficult to find what actually works. Plus, there are so many different verticals and approaches it can be hard to create a cohesive and actionable strategy.
If you don’t feel like your current strategy is working, or you feel like you could be getting more from your existing strategy, then this post is for you. Below we offer seven different digital marketing tips you can use to supercharge your existing strategy.
If you’re not optimized for mobile you’re doing your business a disservice. If you want to compete today your site needs to be mobile ready for a mobile audience.
This means your site needs to be mobile friendly, plus you need to think about the needs of people on the go. For example, they probably don’t want to read a massive wall of text on your homepage, and would rather be able to easily find your content information and address.
The same goes for your content strategy. Make sure you’re taking the needs of mobile browsers into account. For example, your content should be formatted so it’s easy to skim and digest, even on a mobile screen.
As a local business, you have an advantage by being able to create a very targeted customer profile. You know what towns and cities you’re targeting, you have an idea of what these people are like, and where their interests lie.
This targeting will become useful throughout the messaging of your website and content, as well as any local advertising you’re doing. Everything you do in the online arena should be targeted towards your ideal customer base.
You can only improve what you track and measure. At the very least you should have Google analytics installed, so you can figure out what aspects of your digital marketing strategy are actually working.
You should be tracking how well each piece of content performs, where the majority of your site’s traffic is coming from, the sources that result in the most leads for your business and more.
Any aspect of your digital marketing strategy you’re currently executing on needs to be tracked.
If you’re creating a single piece of content and only using it once, then you’re not getting the most mileage from all that work. For example, if you create a blog post you should also be creating short snippets to turn into shareable social media images. Or, you could create that same blog post into a script for a short YouTube video.
For every piece of content you publish, you should be extending the life of that content by converting it into various formats.
A lot of business owners make the mistake of only capturing leads when they’re selling or promoting something. However, with the rise of tools like email marketing software, you should be capturing leads 24/7.
All it takes is a simple email capture form on your site with an incentive and your site will generate leads for you. By being helpful and useful to your customers over the long-term you’ll be the first business on their mind when they’re looking for the products or services you offer.
Chances are, there are a few different social media platforms that people in your local community hang out on. That could be a Facebook page or a Twitter hashtag. Whatever it is, try to make yourself know.
You don’t have to post content or interact solely based around your business, but instead just be a valuable contributing member. That way, when you do have something to share, like a coupon offer. The people in the group will be much more receptive.
Online reviews are a crucial element of any local digital marketing strategy. By having a high number of positive reviews you’ll rank higher in the search engines, and encourage potential customers to actually work with you.
Make sure you have a system in place to request reviews from your satisfied customers and follow up with past clients.
Hopefully, the tips above will help you improve your existing digital marketing strategy. If you’re interested in a digital marketing strategy custom tailored to your business, then get in touch with our team today.
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