Lucky for your business, there are multiple ways to get ranked in Google. You don’t have to rank in the number one spot for your chosen keyword for your business to be successful.
There are many ways you can rank your business in Google that don’t require you to hold down the top ranked keyword spot. By taking advantage of some of the alternatives we list below you’ll be able to increase your traffic much easier.
1. Featured Snippets
Featured snippets are a more recent addition to the Google search results. They sit above the top search results and attempt to provide the searcher with a quick answer to the question they asked.
You can optimize your content for the featured snippet by by providing a short, clear, and concise answer to the question asked. If you have a longer post make sure you provide clear answers to any keyword-focused questions you might be covering.
2. The Knowledge Graph
Chances are you’ve probably seen the knowledge graph by know. It’s the little box on the right-hand side of your search results that gives a breakdown of a certain search term. It doesn’t interfere with the rankings, but it is highly visible and does draw a searcher’s eye to it.
This exists as a way to provide searchers with the information they need at a single glance. You can optimize your content with the help of tools like Schema and Yoast SEO to increase your chances of your site being featured as a knowledge graph resource.
3. Google Image Search
Adding images to your site can greatly help with improving your reader engagement and make the time spent on your site much more enjoyable. However, you can also pull in some solid traffic from Google image search, if you optimize your images properly.
All it takes is a few simple tweaks to get your images to rank. Just make sure you optimize your image meta descriptions for your chosen keyword, use high quality images, and make sure they load quickly.
4. Search Carousel
The search carousel comes up on mobile devices and mobile search. If your site is configured with Google AMP it’ll increase the chances your recent posts will appear in this search carousel.
Luckily, you can do this easily by installing the AMP WordPress plugin. This will also help to improve the speed and performance of your site, which improves user experience and search engine rankings all-around.
5. Video Results
If you’re not using YouTube to reach new followers, then you should probably hop on that train. YouTube videos tend to rank highly in the search results without having to do any additional SEO effort on your behalf.
Plus, Google has a video search function that works similar to their image search. This makes it easy for your viewers to find you, and can mean an additional source of traffic.
Most well-thought out SEO strategies work well before you hit the number one spot for your focus keywords. If you’re trying to utilize SEO to boost your site in the local search results, then get in touch with our team today.