Social media can be a very powerful tool in your arsenal. But, what can you do when no one seems to be interacting with your posts?
An effective social media strategy can help you drive leads, send traffic back to your site, and build a deeper relationship with your followers. But, these goals can only be achieved if your followers are actually engaging with the things you’re sharing.
Below we offer five different ways you can improve your engagement across your social media channels.
Benefits of Increasing Social Media Engagement
When you’re creating content to grow your business it’s not enough to simply write your post and share it on social media. You’re going to need to cultivate a community with your readers. These will be people who regularly engage and promote your content, plus purchase your products and services on a consistent basis.
Having an engaged social media following will help to increase your overall traffic, plus help to build further credibility and authority. Having a community around your business makes it that much more likely other’s will purchase your products and services as well.
How to Improve Engagement Across Social Media
Chances are, you already have some sort of social media strategy you’re executing. Hopefully, the tips below can help you improve your existing strategy, or even help you build one from scratch.
1. Deliver Content in the Right Format
You not only need to create the right kind of content, but you need to provide it in the right format. Certain social media channels are best for certain types of content. The most effective thing you can do is take a single piece of content and create multiple social media posts that cater to different networks.
For instance, you could take quotes from your article and turn them into images for Instagram, you could take those same quotes and share them on Twitter, and you could create a quick summary and use this for Facebook.
Think about what content types for best for each existing channel and tailor your existing content to match it.
2. Ask Questions
Asking questions is quite simple, but it’s often neglected. However, asking a question at the end of your post can really improve engagement.
Without a question, you’re not promoting engagement. You’re simply hoping your reader feels inspired enough to respond. A simple question encourages your readers to interact and engage without feeling pressure to deliver something profound.
If you’re looking to extend the reach of your post, then ask your readers to tag a friend, or share it with someone they think would find some value in it.
3. Get Personal
Social media is a great place to get personal with your audience. You don’t have to give away your deepest, darkest secrets, but you could share some personal moments or insights.
The more your audience can engage with the real you, the deeper bond they’ll form with you and your business.
For example, you could share photos of you and your family, or share a few failures in business you’ve learned from. Think of elements from your life that will help to humanize your brand and business.
4. Share Influencer Content
The good thing about social media is people don’t expect you to share solely your own content. In fact, a large percentage of what you’re sharing should be other people’s content. However, you need to be sharing the right content.
What you share will either reflect in a positive or negative light, so choose wisely. One great way to find trustworthy content is to share what the influencers in your space are sharing, along with their content. That way you know the content you’ll be sharing will be high quality and will help to build trust with your followers.
5. Give, Then Promote
In order to get the most from your social media efforts, you need to be doing promotion as well. Don’t make every single post you write a promotional post, but make sure you do sprinkle them in with your other content.
Set a rule that works for you. For instance, every fifth piece of content you share could be a piece that promotes your products or services. Find something that works for you that balances promotion and giving.
We hope the tips above will be helpful in creating a more engaged social media audience. If you’re interested in building a social media strategy that gets you results, then reach out to our team today.
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