Face it, if you want your business to not only survive, but thrive, you need to be constantly drumming up new leads.
But, lead generation can be tough, especially if you don’t have a full-time marketer on your team. Still, you can generate leads without too much additional work. After all, your time is already stretched as a business owner.
Below we highlight five different ways you can generate new leads for your business.
1. Engage Your Audience
When what the last time you polled your audience?
Now, this doesn’t mean you actually have to run a poll. Something as simple as asking your followers on social media a relevant question counts.
By engaging with your audience you can uncover certain needs and desires that aren’t being met. Then, all you have to do is create a product or service that addresses that need and you’re all set.
A proven offer and a few customers who are willing to take you up on it. Talk about a win!
2. Create an Giveaway Offer
Sometimes the best way to entice people to your business is to give away something for free. Whether it’s something like a coupon, a limited time offer, a free consultation, or a free eBook. There are all kinds of free incentives you can use to entice visitors to working with you.
Once you draw people in with your free offer make sure you have a way to get in touch with them. The best way to do this is through an email newsletter that’ll allow to you deliver your giveaway offer, and follow up with them in time.
3. Look Out For Brand Influencers
Brand influencers are people who have built up large online followings (usually through social media), where they recommend and feature certain products, or services.
Getting featured by a brand influencer can be a great boon to your sales. However, this doesn’t mean you should go ahead and pitch every brand influencer and social media maven under the sun.
Instead, you should try to focus on a handful who you think truly align with your company. This will increase your chances of them accepting your pitch, and it provides a win-win for both you and their followers.
4. Automate Your Marketing By Adding Links
If you have a landing page for your products or services, then you should advertise the page whenever you get a chance. even in unlikely places.
For example, you could place a link in your email signature, in your Twitter bio, and basically every interaction you have with someone who might be a potential customer. This doesn’t mean you should shove your business in front of everyone you interact with.
But, it can be helpful to subtly place the link in a non-invasive manner. You never know, you could be emailing with someone right now who could be a potential client. Or, could refer you to one of their friends or colleagues.
5. Go To Other Audiences
Guest posting is a very powerful tool in your marketing arsenal. Guest posting allows you to reach a very large and relevant audience.
Sure, writing the post takes a lot of work. But, if you create a compelling and valuable post for a large audience, there’s a good chance some of these people will come back to your website to see what you’re all about. Plus, you’ll build your authority.
Lead generation is a valuable tool for any business owner. We hope the tips above will help you generate a steady flow of leads for your business. If you’re looking for a team to help improve your online efforts, then reach out to our creative team today.