As a local business owner getting started with local SEO doesn’t have to be intimidating. Yes, there are a lot of moving pieces. But, once you grasp the basics you’ll see that it simply takes time and effort and execute properly.
Of course, you can always hire a local SEO team, but if you’re trying to do things yourself, or want to have a better understanding of the ranking process, then this post is for you.
Below we offer a five-step plan that will help you uncover and obtain more relevant local backlink opportunities.
Solid keyword research can help you in a multitude of ways. Beyond being able to determine the focal point of your content strategy, you’ll be able to uncover the deep needs of your audience and better understand their intent.
By having an understanding of their deep needs and problems you’ll be able to craft more useful and actionable content. Plus, by examining what current sites are ranking for your target keywords you’ll get a better picture of your competition.
Your content marketing won’t survive without quality content. Without solid content behind you, you won’t have anything that can attract links or be promoted across social media.
By creating incredibly useful content it’ll be that much easier for you to attract links and encourage your readers to share your content.
Your content should help you to build authority, and come in a wide array of different formats. You don’t just have to stick to the classic blog post. For example, you can branch out into things like videos, podcasts, eBooks, and more.
Beyond just creating content that suits the needs of your readers you’ll want to create content that caters to your local community as well. As this will help to make it easier to attract and obtain backlinks from your local community.
Forming partnerships with local businesses and organizations can be a great way to get backlinks from within your local community.
You probably already have companies or individuals you refer work to when it’s outside your scope, or organizations you’re a part of.
Make sure that they’re aware of your site and the content you’re producing. If you have a good working relationship and what you produce is valuable, then they’ll not only share your content, but you have a potential link exchange opportunity as well.
Getting your business listed in local directories and obtaining local citations is a very important step in ranking your local business online.
It’s also important to consider submitting your business to your local chamber of commerce and any other local organizations you’re a part of that has an online presence. These links can be very valuable, and even a solid source of local traffic.
With all of the above in mind, you’ll be able to obtain and attract a variety of valuable links that’ll help your website rank in the search engines. However, it’s also important to monitor any local and more widespread competitors to see what they’re doing.
This will help you gain information on the types of sites that are linking to them, the types of content that are working, and will help you uncover some valuable keywords you might have missed.
Spend a little bit of time each week or month monitoring the successes of your competitors to see how they can be adapted to your own business.
Hopefully, the post above has been helpful in showing you how you can help gain more relevant backlinks and improve your search engine presence. If you’re looking for a team to help take care of your rankings for you, then reach out to our team today.
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