When you first began blogging for your business you probably had a variety of motivations. But, I’m sure one of those motivations was to get more traffic back to your website. Optimizing your site and the content you create is a great way to do that.
But, when you’re first getting started diving headfirst into SEO can get a bit overwhelming. So, we’re going to give you a few things you can do implement that’ll improve your rankings without too much of a hassle.
Below we highlight five different things you can do to get your search engines rankings moving in the right direction.
Titles are incredibly important when it comes to SEO and actually having people read your content in the first place. People will only click on and share titles that intrigue them, so you’ll need to pay attention to the wording of your titles.
Plus, you’ll want to optimize your titles around specific keywords (if possible) to help improve your chances of ranking. For starters, you should include your keyword as close as possible to the beginning of your title.
How do you know what keywords you should actually focus your posts upon? Through keyword research of course.
One of the best places to start is with the Google Keyword Planner. This free tool from Google will allow you to uncover hundreds of keywords, their overall traffic levels, and the general level of competition for that keyword.
For a more thorough look at keyword research for your blogging strategy, take a look at this post.
The quality of your posts is one of the most important metrics overall. When your content is extremely high quality this will cause people to want to share your content more often. Plus, there’s a greater chance that people will actually link out to your piece of content, since it’s the ultimate resource on the topic.
Instead of creating another boring blog post try to dive deep and create something that’ll leave an impact and be relevant for years to come. Data shows that longer content does tend to perform better and rank higher in the search engines.
Onsite SEO can be rough to handle all on your own. Thankfully, there are a variety of plugins you can use to help simplify your onsite optimization. One of the best plugins on the market is Yoast SEO. All you have to do is install the plugin, and there are a variety of tutorials that’ll help you easily setup and optimize each post.
Instead of trying to work through all of the little things on your own you can use this plugin to help optimize every piece of written content on your site, while learning about SEO throughout the process.
Outreach and letting people know that your content actually exists is an incredibly important part of SEO. If you’re hitting publish and hoping for the best, then you’re not doing your traffic numbers, or rankings, any favors.
You can do things like comment on other popular posts in your niche. Tweet out to other big players in your niche about your post. Email people who have shared, created, or linked to similar content in the past.
Reaching out to other bloggers, writers, and fans in your niche does take some time. But, it’s time well spent, as you’ll be building relationships while sharing a epic piece of content you created.
If just thinking about SEO makes your eyes glaze over or head hurt, then get in touch with our team today. We’d love to help you design and execute a search engine optimization strategy that’ll work for your business.