Podcasting is an emerging medium to connect with your market, and grow your brand. Podcasting is more established today than it was a few years ago, which makes it much easier to get started. Content marketing is a great way to grow your brand, and bring in new customers. Starting a podcast is a great way to diversify your content strategy and build your brand in the process.
The question you might be asking is: can my business benefit from starting a podcast? Keep reading to see if podcasting will be a good fit for your business.
1. Grow Your Audience
The platforms for growing and expanding your reach via a podcast have grown tremendously. Podcasting is still an emerging medium, but there are already a ton of established podcasts that are brining legitimacy to the medium.
Not to mention there are several podcasts that have listeners well into the hundreds of thousands. This means it will be much easier to find segments of your market, who may already be listening to podcasts, and would be happy to add yours to the list of required podcasts.
You can also use your podcast to connect with influencers in your space. Hopefully, they’ll be encouraged to share the interview with their audience, which can bring in new listeners and potential customers.
2. Enhance Your Content Marketing Strategy
The blogging landscape is extremely competitive. It’s much harder to gain traction with your blog posts than it once was. For this reason it’s important to diversify your means of reaching new segments of your audience.
For some people creating content can truly become a chore. Podcasting can be a great way to share your message, if speaking comes much more easily to you. You can even have your podcasts transpired, to offer an alternative to those who prefer to consume written content.
3. Gives You New Ways To Serve
Online content ha a lot of embedded distractions. For instance, a lot of online content has ads in the sidebar, outbound links, popups and other distractions.
When you’re listening to a podcast there are usually a lot less competing interests. Audio can also integrate much easily into your day-to-day life. You can listen to podcasts while you’re driving, working, cleaning, and doing anything else throughout your day.
This lets you add value to your audience’s life, without asking for a large time commitment.
4. It’s Growing By The Day
Podcasting is only just getting started. Sure, there are a few authority podcasts out there. But, if you dedicate your time to the space, there’s no reason you can’t start a successful podcast today. Sure, it takes a lot of work, but it’s time well spent.
The popularity of podcasts is only going to continue to grow. Get started today and begin seeing the benefits for your audience and increased awareness of your brand.
If you’re interested in a full-fledged digital marketing strategy for your business, then reach out to our creative team today. We love supporting local businesses in the Jacksonville, FL area.
