With the amount of information available online today it can be overwhelming to figure out the best place to start your online marketing strategy. There is all kinds of conflicting advice for small business owners. Worst of all, a lot of this advice hasn’t even been tested.
In this post we’re going to illuminate five different online marketing mistakes you could potentially be making. Keep reading to see if you’re committing any of these online marketing mistakes and what you can do to fix them.
1. Not Setting Achievable Goals
Are your goals lofty and undefined? The more specific you make your goals the more likely you’re going to actually achieve them. By setting clear goals that are easy to track you’ll be able to see if you’re making measured progress towards your goals, or are off track.
Set goals that allow you to see if your marketing efforts are actually working, or not.
2. Failing To Optimize Your Conversion Rate
Your site’s conversion rate is one of the main indicators of a healthy website. If you have high traffic numbers, yet very low conversion rates, then your website either doesn’t speak to your customers, or you’re sending the wrong kind of traffic to your website.
By testing your website you can slowly change your website so it better serves your audience. This will help to make the most of your marketing campaigns.
3. Not Posting On Your On-Site Blog
Your on-site blog is a very valuable asset for your business. When posting on your on-site blog you have nothing to lose and everything to gain.
Your blog will help you improve your SEO efforts, and provide added value to your customers. Blogs aren’t necessarily the most valuable in the short-term, but over the long-term you’ll see their value start to grow.
4. Failing To Focus On Past Customers
Attracting new customers is important, however, it’s also crucially important to continue maintaining your relationships with your existing customers. Generally, it’s cheaper to sell to existing customers than it is to acquire new customers.
The best way to improve relationships with those who have bought from you in the past is to consistently provide value to them, and offer special discounts and offers for their continued business.
5. Forgoing Business Promotion
Failing to actually promote your business can lead to a lot of profit loss. A lot of businesses believe that people will naturally find their products. However, this is rarely, if ever, the case. Unless you already have a successful business behind you, or a large audience following your work, then people won’t necessarily find your business naturally.
If you want to have a successful business, then this makes promotion absolutely important. The more you market the more your business will grow. Don’t be afraid to put yourself out there, it’s the only way your business is going to maintain success for the long-term.
If you’re interested in an online marketing strategy that actually works, then reach out to one of our marketing professionals today.