As a business owner, you’re always on the lookout for ways you can grow your business and optimize existing sources of revenue. However, when it comes to digital marketing you could be making some mistakes that are actually costing you money.
Digital marketing is ever moving and requires a lot of different pieces to be in place. But, if you’re making too many mistakes with your existing marketing plan you could be wasting money and resources.
Below we take a look at five of the biggest digital marketing mistakes a lot of business owners make, and what you can do to overcome them.
Your analytics data can help you gain a deeper understanding of what your audience is reacting too. Without this understanding, you’ll just be blinding creating content based upon your own assumptions.
Your analytics data will help uncover what pages are converting the highest, which pages are getting the most traffic, how long visitors are spending on your site and many more valuable metrics.
With a deep understanding of your analytics data, you’ll be able to create the exact kind of content your audience loves, and will actually work to support your bottom line.
When you’re growing your business it’s easy to get wrapped up in it. However, knowing what your competitors are doing and what’s working for them can actually help your own business grow.
Failing to monitor competitors can lead to you missing out on trends and opportunities. In-depth competitor research can lead to you discovering what kind of keywords they rank for, what pieces of content are the most effective for them, and much more.
Make a study out of your competition to see what you can learn to outcompete them.
When it comes to promotion there’s a sweet spot you need to hit. Especially across digital channels. Today’s consumers are wary of brands that are overly promotional. But, you don’t want your service mentions to be so few and far between your followers and readers don’t know that you actually sell something.
Set a promotion schedule across your social and digital channels that have plenty of value-add content in-between.
Every post you make needs to have a goal.
Are you posting on social media? Do you want your readers to share it, answer the question, or is it pure information?
Does your blog post make a clear offer for your readers to sign up for your list? Do you have plenty of clear and enticing opt-ins throughout your site?
Do you make it easy for your readers to share your post across social media?
You need to remove as much resistance as possible to your users taking action. Set an outcome you’re looking for your reader to take for everything you create and publish across the digital landscape.
It’s 2017, you need to get with the mobile program. There are very few markets out there that don’t have a large supply of mobile users.
Addressing mobile could be as simple as ensuring your site is usable on the mobile web. You can take this even further, but you need to be aware that there’s a good chance your users are going to come across your social profiles, your website, and read your emails on their phones.
You can look through existing analytics data to see which percentage of your viewers are accessing your site from their mobile devices.
If you’re looking for some help transforming your existing digital marketing strategy, or need help creating one from scratch, then reach out to our team today.
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