When you’re implementing any number of digital marketing strategies to grow your business nothing is more effective than converting your traffic into email subscribers. Of course, building an email list won’t make sense for every single niche out there. But, it is an effective ways to create a more intimate conversation with your readers, and to sell to them in a less forced manner.
Below we showcase four different methods you can implement today to help grow your email list.
A feature box is a box that displays at the top of your site that gives your subscribers a chance to sign up for your email list before engaging with your content. If you have a lot of traffic to the homepage of your website this can be a great spot to increase your conversions.
Feature boxes are cool in that they help the visitor immediately learn what your website is about the very moment they land on your website. This means less visitor time wasted, and a higher conversion rate for you.
Pop-up boxes are intrusive, but they work incredibly well. Pop-ups still seem to be associated with spammy ads of times past, but today’s pop-ups incorporate beautiful design elements that almost make them an extension of your site.
You can even put a pop-up delay timer on, so the only people who will receive a pop-up are those who have been browsing your website, and are already interested in what you have to offer.
If you’re still unsure about pop-ups you should give SumoMe a try. This free software will allow you to easily add a number of popups to your website. Give it a try for a week and see how quickly it increases the subscriber rate for your site.
Your blog’s footer is a great place to ask people to sign up.
Your visitors have already proven that they’re interested in what you have to offer, and this spot is very unobtrusive. Unlike the pop-up option mentioned above, and the slide up option mentioned below, this kind of optin form won’t be distracting to your visitors.
This style of pop-up is a lot less intrusive than the others mentioned above. If you’re weary about pop-ups turning off your visitors, then experiment with this style for a while. This kind of pop-up slides up from the bottom right corner of your footer.
When you’re considering increasing your email optin rate by adding a number of new optin boxes it can be helpful to create an optin incentive that provides your readers with something valuable in exchange for their email address. This helps to keep the exchange even and starts the relationship with your reader by giving them something of value.
As we mentioned before, creating a multiple-winged digital marketing strategy is a great way to ensure success online. However, what are you going to do with all that traffic? We suggest implementing a few of the tips above to turn your traffic into email subscribers. Interested in a custom digital marketing strategy for your business? Get in touch with our team today.