Desktop searches used to be one of the only ways for a user to access your website. But, in recent years those times have changed tremendously. In fact, today more people are using their mobile browsers over their desktops, which only means one thing. Your site and user experience need to cater to mobile visitors if you want to compete.
Below we examine 3 different ways you can fine-tune your website, content strategy and overall digital marketing strategy to better meet your user’s mobile preferences.
We can think of the search engines like recommendation engines. When your website ranks highly they are vouching for you that your website is high quality. The first aspect of mobile optimization is ensuring that your site looks good on smaller screen sizes.
Your text needs to be readable. Your site needs to load quickly. Images need to load quickly and display properly on mobile screens. Plus, your site needs to be easy to navigate and your user should be able to find whatever they’re looking for.
In order to determine if your site should rank or not Google will look at certain performance indicators like:
Both of these will tell Google that when a visitor clicks through to your website they tend to stay on your site for a while and they generally view multiple pages of your site.
Think about ways you can improve your content to be more consumable on a smaller screen while ensuring that your site is responsive and will adjust to any screen size it’s viewed upon.
Millennials are much more likely to prefer using their mobile devices over a desktop. This means that if you’re targetting a younger market you need to be aware of their preferences.
If you’re still unsure of the general age of your target market, then you can utilize Google Analytics to see your website statistics and the general demographics of your market.
Beyond knowing how to appeal to this younger market it’s important to look at this as an overarching trend as well. Younger generations are going to continually prefer to use their mobile devices, over things like desktop, so it’s important to tailor your strategy in this direction over the long-term.
Think about the ways that the younger market prefers to consume content: easy to digest, very fast loading, and humorous or entertaining.
If you run a locally-based business, then mobile optimization needs to be one of the first things you think about. When people are searching for something locally they’re that much more likely to use their mobile devices, overusing the desktop browser.
If you’re looking to get more foot traffic for your business, then you’ll need to appear in the local search results.
To rank in the search engines you need to have a solid local SEO strategy, along with a site that’s optimized for mobile browsers. Combining these two elements together your site will start to show up in local search and you’ll begin to convert that traffic into actual customers.
Hopefully, the tips above will help you better optimize your website and digital strategy, so you can take advantage of the mobile revolution.
If you want a team behind you to help take advantage of the burgeoning mobile market, then reach out to our team today.
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