If you’re pouring your heart and soul into every thing you’re producing, but aren’t taking the time to promote it then you’re not unlocking the potential of each piece you write. Effectively promoting your content via social media can add a certain longevity to every piece you publish.
The key to getting the most from your content is to promote it, and promote it often. In this post we’re going to go into effective means to promote your content once you’ve hit the publish button.
1. Focus On Clickable Headlines
People will click and share based upon your headline alone. People are usually just scanning when they check their social media feeds so you need something that grabs them. Work on your headlines and don’t be afraid to tweak your headline after the post has been written.
2. Use Necessary Visuals
Posting your content with an image will garner more shares, it’s a proven fact. Some of the newest, most popular social media networks are entirely based on sharing images, so it makes sense to throw your hat in this ring.
Make sure you have an image that works with your headline, so you can really grab people’s attention.
3. Promote At The Right Time
You’ll want to share what you’ve written when people are actually engaging on the platform. It doesn’t make sense to share when people aren’t going to be around to read what you’ve written.
Different social media platforms have peak times when your content will do the best. Make sure to test different times when you’re just starting out, and keep a posting schedule of which times are the most effective.
4. Share More Than Once
You can promote your content more than once. This can be doubly effective if you have multiple images you can couple with older content. This can also help to drive traffic to older posts you’re still proud of.
You can even post the same piece multiple times a day to ensure your audience has a time to read what you’ve written.
5. Customize For Each Platform
Each platform has different rules of engagement. Typically, this includes the length of each post, the style of image you use, and the type of messaging you use to reach your audience.
Avoid using the same type of language across each platform, users will be able to tell that you’re simply copying and pasting and not engaging in a meaningful manner.
Promoting your content will ensure you get the most life from everything you publish. Do this for a while and the results will start to add up. If you’re interested in a full fledged content marketing or social media strategy that works, then get in touch with our creative team.
by Calvin Bryant
Digital Marketing Geek
