With the right Jacksonville creative agency on your digital marketing team, your brand can be transformed from boring and unappealing to dynamic and valuable. In 2014, the thrust in digital marketing will continue to include many popular web based channels (no surprise there). As of December 2013, there were a record number of people online, many of whom are engaging with content that appeals to them visually as well as in the written word. An example of this would be web videos Jacksonville. As a Jacksonville design agency, our digital creative embraces this trend. Our clients benefit from our background in traditional marketing and our effective knowledge of emerging digital marketing in Jacksonville. We combine the craftsmanship of good “old school” graphic design Jacksonville and rich media content with the technical savvy of bleeding edge mobile apps, Website Design and web videos. All of these come together to make C7 Creative one of the leading Jacksonville Creative Agency’s.
“Modern Mom” campaign. Developed by C7 Creative
Many digital marketing analysis’s are predicting highly personalized branding as one of the key factors in driving the success of emerging businesses (and continued success of the established ones). The days of depending on uninspired, cookie cutter creative are gone. In fact, a Jacksonville business who does not keep their digital marketing Jacksonville fresh and relevant to their audience, could actually damage their brand. We’ve seen it far too many times. Yesterday’s hero becomes today’s zero. It’s critical that everyone learn from such mistakes and select a qualified Jacksonville Creative Agency. The last thing you want to have happen is for your competitor to have a strong web presence or for your branding to look like it “used to be a successful company” 10 years ago. Interestingly, in addition to good content and visual elements the most effective way to establish your Jacksonville branding is through customer testimonials. The recent boom in “review” websites such as Yelp.com and Google Reviews are proof of that.
Branding Jacksonville, A Few Thoughts
Creating an effective brand is no easy feat but it can be simpler once you understand some of the secrets of good Branding Jacksonville. First of all, branding is all about engaging your audience with an appealing brand personality. If your target audience doesn’t like you (or at least want to acknowledge you. Villains can sometimes be intriguing even if you don’t like them), no matter how hard you work and how much you spend, you will never be followed, noticed, subscribed to, or patronized. This brings us to a second secret. Successful Jacksonville branding must listen and be responsive to the needs of its consumers. That’s why digital marketing is such a critical part of the business process. It place in front of your customers where they need you to be. On a mobile device, app or ecommerce solution. A good Jacksonville Creative Agency not only will make your brand look good in these touch points but will also have the technical skills necessary to make sure your customers have a good “user experience.” This user experience will significantly effect the perceived value of your Jacksonville Branding.
“More importantly, many consumers will gladly switch brands if they find better value in another product or service”
Did you know that 47% of online customers want transparency from the brands they buy from? In addition, 90% of customers will only buy from you if you share a common ideal that’s expressed (sometimes popular, sometimes controversial) in today’s society. More importantly, many consumers will gladly switch brands if they find better value in another product or service… makes you think doesn’t it. Even as a new business, you have excellent opportunities to go toe-to-toe with the best as long as you have an outstanding Jacksonville design agency as part of your digital marketing team.
Branding Jacksonville, The Best Approach
Most brands are facing a crossroad with their business as the Internet slams into them with increased competition and more marketing channels (like social media) to manage. For an emerging business this creates opportunity but for established Jacksonville companies it can mean more competitors fighting over existing market share. Online marketing can actually have the power to skyrocket your brand to the top of the heap if the Jacksonville design agency you select knows the digital marketing biz well. In the recent surveys released in 2014, digital marketing such as Website Design Jacksonville, mobile app design Jacksonville, SEO Jacksonville, Social Media Jacksonville are increasingly becoming the best ways to capture new customers, markets and grow revenues (when executed properly). Consumers want to see videos and images instead of reading long white papers or complex reports of data. One example of this phenomenon is the rapid rise in popularity of infographics – a compilation of vast amounts of data into one image, which has a higher appeal than a pie chart or graph. Think about it and select a forward-thinking Jacksonville Creative Agency when you are considering your next digital marketing campaign.
C7 Creative is an experienced player in the Digital Marketing game. If you’re looking for a Jacksonville Digital Marketing partner with a proven track record in SEO and Branding Jacksonville. Call or click today! 904.993.0301
by Calvin Bryant
Digital Marketing Geek