When you’re trying to craft the right blog post to reach your ideal visitors you have a large number of hocks to make. You not only have to choose the right purpose for your post, but you have to choose the format that’s going to deliver your message in the most effective manner.
In this post we’re going to highlight how you can choose the best post format for your blog posts. This will help to speed up the process which you create blog posts, and will help you find the sweet spots with your readers as you experiment.
It’s important to recognize there are a variety of blog posts styles you can use to create the perfect blog post (and not all are contained in this list).
1. The Listicle
This style of post is becoming increasingly popular, and is seen along the likes of Buzzed and similar sites. List posts are very attractive to readers, and will generally get a high number of licks and shares, when compared to other styles.
2. The Classic How-To
The how-to post is one of the most useful types of posts, and it’s also one of the most straightforward. These posts are very educational and end up providing a ton of value to the reader, as they’re learning something they didn’t know how to do before.
3. The Frequently Asked Questions
This style of post can be extremely valuable when you receive a ton of emails from your subscribers that tend to ask you the same questions. By publishing the answers in a blog post you’re able to kill two birds with one stone.
4. The Timely Post
This is another style of post that’s primarily used to get more shares and see an increase in traffic. For this style of post you comment on something that’s going on in the news, or is trending, and you relate it back to your business.
5. The Interview
The interview is when you interview someone within your field, or your company and you ask them a series of questions. You can either conduct these emails via email, or record it via Skype. If you have different versions of the same interview you can also create more of a multimedia post.
6. The Curation Post
This style of post takes what’s best around the web on your given topic, and brings it all together in an easy to digest format. You can either have a little summary beneath each of the curated links, or weave a story throughout all of the links you’re presenting.
7. The Humor/Fun Post
Sometimes you need to shake things up and add a little fun into your blog. These blogs are generally more silly, and listicle based. But, they still end up providing value to your reader, even if that value is only in the form of entertainment.
Overall, it’s best to experiment with post types in order to keep things fresh for your audience. If you’re interested in a hand-crafted content marketing strategy, then get in touch with our team today.
