If you haven’t considered using Pinterest to reach new segments of your market, then maybe the time has come to give it a try. Or, if you have been using Pinterest, but haven’t been getting the exposure you desire then this post is for you. Pinterest is known for being a great organic marketing tool.
In this post we’re going to explore how you can better use Pinterest to connect with your audience in new and fun ways.
1. Share Others Content
When you’re marketing your goods and products across Pinterest it can be tempting to simply share your own products and nothing else. However, Pinterest actually warns users about solely promoting their own content.
A good strategy is to repin content that’s related to your niche, and won’t be seen as being in direct competition with what you’re offering. Think of everything you’re sharing as complimentary to what you’re selling.
2. Use Rich Pins
Pinterest relies heavily on visual content. However, with the sheer amount of beautiful visual content out there it can be hard to get your products or posts noticed. One way to make your pins stand out even more is by utilizing the power of rich pins. There are over six different styles of rich pins for all your needs.
Rich pins allow you to provide additional information about your post or product and stand out from the rest of the pins out there.
3. Collaborate With Bigger Audiences
Group boards are very useful in that they give you the ability to invite people with large audiences to contribute to the same board as you. This means you can essentially borrow the influence of others to help grow your brand.
By choosing your collaborators effectively you’ll be able to build new relationships with powerful brands, while growing your audience at the same time.
4. Make Sure Your Brand Is Recognizable
It’s important to develop a specific style for your pins. This will help to set your pins apart and allow users to separate yours from the rest of the pack, just by appearance alone.
You can even add certain aesthetic features, such as, a logo or any other identifying mark to help users distinguish your pins.
5. Optimize For Mobile
Data from Pinterest suggests that over 75% of users access the site via their mobile devices. That means your images need to be properly optimized to be viewed on a smaller screen size.
Make sure they’re large enough to be easily viewed and understood on a mobile device. No one likes a blurry or pixelated image.
I hope you’ve found this article helpful for your Pinterest marketing strategy. If you’re interested in a fully developed social media marketing strategy then feel free to reach out to C7 Creative today.
by Calvin Bryant
Digital Marketing Geek
