If you own a local business then I’m sure you could always use more customers for your business through Local SEO. It’s never a bad thing to see more friendly faces strolling through your doors. We know that running a business is hard work, and you don’t always have time to put in extra work to get new customers.
However, by working working in an effective manner with your Local SEO strategy you’ll be able to rank above your competition without too much effort. After all, we’d hate for you to spend anymore precious time devoted to your website when you have a full-on business to run.
In this post we’re going to explore a few simple strategies that will help you build a smart search engine optimization strategy for your Jacksonville website.
1. Get Your Keywords Right
The foundation for your Local SEO strategy needs to be built upon the right keywords. Choose the wrong keywords and the competition will be too difficult, or you’ll end up attracting customers who aren’t interested in what you have to offer.
If you have a lot of competition it might be hard to rank for the one or two word keywords you’d love to rank for – that’s why it’s important to focus on the long-tail keyword, which is essentially your shorter keywords with a few added words.
These keywords will be the words your customer is searching for when they’re trying to find out more about your style of business.
2. Have Your Site Optimized
If your site isn’t properly optimized, then all of the Local SEO efforts you’re putting in will be a waste. One of the best ways to increase your rankings is by creating very high quality content.
This will help to attract natural links and help brand you as an authority. Beyond having high-quality content you can update your ‘meta description’, and include the location of your company in your posts where it fits.
After your blog posts are good to go you should also make sure your contact page is optimized with your correct address. This page is the most commonly visited page on your site, so make sure it contains every necessary piece of contact information.
3. Understand Local Listings
Local listings will help your rankings increase tremendously. They are one of the tenets of a solid local SEO Jacksonville strategy. Local listings include Google Place, and even your local Google+ pages.
This will help your business show up in the local search results, which are displayed based upon your location to the searcher.
Other local listings include review websites like Yelp, and other local directories for your style of business.
4. Think Mobile
When a customer is usually looking for your local business they’re going to be on the go. This means they’re using their mobile phones. If your site isn’t optimized for smartphone use then you may want to consider upgrading your mobile website.
One of the most common solutions for transforming your website is by upgrading your website to a mobile design.
I hope you’ve found this valuable and are on your way towards having a strategy that helps your website rank higher, and bring in a stream of new customers. If you’re interested in moving forward with a Jacksonville SEO strategy that actually works, then reach out today.
by Calvin Bryant
Digital Marketing Geek
