If you’re worried about the low volume of comments, shares and interaction you’ve been getting across your social media posts there is a way to fix. Luckily, for you getting your readers and fans involved in a conversation is less difficult than most people would lead to you believe. Boosting engagement is all about implementing a few social media hacks that will encourage your users to participate.
In this post we’re going to examine what it takes to create more engagement across your social media profiles.
1. Consistently Ask Engaging Questions
By asking questions about your product and service you can get your followers to share what they did and didn’t like about your product or offering. This will not only help you uncover problems with your current offering, but it will enable you to engage with your fans and problem solve on the fly.
2. Consider Hosting Hangouts and Q + A Sessions
A great way to spend some quality facetime with your followers is to schedule an open Google Hangout or a Twitter question and answer session. You can keep these sessions open ended, letting the questions and responses dictate the direction. Or, you can have a mini-presentation, then open the field for questions.
This will increase your user engagement and help you build a more intimate relationship with your audience.
3. Encourage User Generated Content
User generated content can be a useful piece of your content strategy, as well as give your fans the opportunity to contribute to your mission. For instance, you could run a monthly content theme where you could encourage your users to submit posts that center around that theme, and you’ll post the best one across your blog, and social media handles.
4. Run Simple Follower-Oriented Contests
A contest or giveaway is a great way to build some buzz around your company. For example, you could run a giveaway content where you’ll give away a product subscription, or even something simple like a branded t-shirt.
Encourage your followers to share and comment in order to throw their hat in the ring and have a chance at winning the grand prize.
5. Think Mobile First
More and more users are switching to their mobile devices for everything, this includes social media. Make sure your posts can be easily shared and understood within the confines of a smaller screen.
This will increase engagement as your users will be able to interact with your content while they’re on the go. Meet your users where they’re currently at.
If you’re interested in increasing your engagement levels, or building a custom social media plan that will help to increase followers and your brand across the board, then get in touch with our social media Jacksonville team today.
by Calvin Bryant
Digital Marketing Geek
