If you’re doing business online, then you need to have a content marketing strategy. Content marketing should be part of your overall inbound marketing strategy to help generate new leads for your business.
Content marketing can be trick to get right. In this post we’re going to address three common areas of content marketing that are overlooked, and when fixed can lead to increased lead generation for your business.
Know When Your Audience Is Online
If you haven’t been receiving very high engagement across your social media posts you could be posting at the wrong time. By posting and sharing when your audience isn’t active chances are they aren’t going to see it unless they follow you religiously.
There’s so much content across social media these days that chances are your post will get pushed down and people won’t take the time to read it.
If you haven’t taken the time to test different posting schedules there is still some basic data that can help you out.
People are much more likely to share your post and engage with what you’ve written during the weekdays. Most people try to take a break from social media during the weekends, so your posts may go unnoticed.
Understand The Big Players In Your Niche
Throughout the content landscape there are big publishers that will increase the chances of your content being seen and shared. If you want your content to reach a much larger audience you can try to guest post, or have your content syndicated by these websites.
These sites get very large traffic numbers. However, you need to make sure you’re approaching the right websites that have audience overall with your niche. The sites listed below are the biggest players in their respective niches.
1. Women-Oriented Websites
2. Political Websites
3. Business/Finance Websites
4. Technology Websites
Facebook Is The Highest Generator Of Social Sharing
There are a variety of social media sites where you can share your content to ensure it’s reaching the widest possible audience. When it comes to social media platforms Facebook has the highest levels of engagement across the board.
Across every vertical Facebook has the highest level of shares. So, make sure that Facebook plays a central part in your overall social media sharing strategy.
Your marketing strategy probably has many coexisting parts that all need to function in order to successfully drive traffic and grow your reach. If you’re interested in a content strategy, or social media strategy that actually works then reach out to our team today.
